Demand Generation & Campaign Manager (Scandinavia)

YOUR MISSION

We are looking for a Demand Generation & Campaign Manager to own and scale demand generation for Infrakit in Scandinavia. You’ll design, launch, and optimize integrated campaigns (content, release, webinars, events, ABM) that create and capture demand, turning awareness into pipeline. Some campaigns will run globally in English; you’ll also support other regions when needed.

Key Responsibilities

Plan, launch, and optimize multi-channel campaigns (webinars, content, new releases, email nurtures, landing pages)
Localize and refine campaign and product messaging in Norwegian and Swedish
Run ABM plays (1:1, 1:few, 1:many) with Sales for priority accounts; orchestrate offers, ads, sequences, and follow-ups
Collaborate closely with Scandinavian Sales & Customer Success teams to align campaigns to account needs and customer pain points
Interview customers, attend trade shows, and feed real insights back into campaign creative and copy
Support regional events (planning, promotions, and on-the-day coordination) when required
Build lifecycle programs that move prospects to MQLs and SQLs; ensure crisp handoffs
Track performance (traffic → MQL → SQL → Opp → Revenue) and report insights
Potentially manage external agencies for creative, media, and event production
Contribute to select global English campaigns and launches with Scandinavian inputs

QUALIFICATIONS

What You Bring (Must-haves)

Native/fluent Norwegian; strong English. Swedish is a big plus.
B2B marketing experience (SaaS/startup preferred) owning end-to-end demand programs
Hands-on ABM experience and tight Sales collaboration
Clear track record of pipeline impact (MQLs, SQLs, opps, CPL, conversion rates)
Proficiency with marketing automation and CRM
Experience with LinkedIn ads, webinars, landing pages, and email nurtures
Analytical, outcome-oriented, and disciplined in tracking and reporting

Preferred / Nice-to-have

Experience in construction tech, infrastructure, or public sector B2B
Product-led/freemium motions, partner co-marketing
Working with external agencies/vendors for creative and event production
SEO basics, UTM strategy, and attribution familiarity

WHY JOIN INFRAKIT

Ownership of the Scandinavian demand engine with real scope to shape the playbook
Collaborative, international team; clear goals and measurable impact
Real growth opportunities in the role with the growth of the company and the marketing department
Fully remote within CET-friendly hours

Employer

Infrakit AS

Location

Infrakit AS, Nydalsveien 33, 0484 Oslo

Salary

Negotiable

Work starts

According to a contract

Position

Permanent employee, full-time

Application period

We will hire as soon as we find the right person

Apply now

Infrakit is a fast-growing, Finland-based B2B SaaS company transforming the construction industry with our digital platform for infrastructure project management. We connect teams, machinery, and data in real time—reducing rework, accelerating delivery, and enabling more sustainable construction.

Learn more about us