Digital Marketing Manager

Key Responsibilities

Website Ownership & Management

• Take full responsibility for all aspects of Infrakit’s website, from hosting and CMS management to security, plugins, and performance optimization
• Manage all updates—both technical and content-related—to ensure the site remains modern, user-friendly, and conversion-focused
• Create and optimize homepage and landing page experiences that inspire engagement and drive leads
• Maintain and coordinate multilingual content and translation process (4–5 languages), with fluent English as the working language
• Ensure seamless integration between the website and business systems (CRM, forms, automation tools, analytics platforms)

SEO & Search Visibility

• Ensure the website is fully optimized for search visibility across all key pages, with a strong focus on homepage and landing page performance
• Apply SEO best practices in structure, metadata, on-page elements, and internal linking to maximize reach and conversion
• Monitor performance with tools like Google Search Console and Ahrefs, making data-driven improvements to ranking and domain authority
• Keep up to date with evolving SEO and AI search trends and ensure Infrakit’s website meets the latest technical and user experience standards
• Collaborate with regional SEO agencies

Analytics & Conversion Optimization

• Lead the measurement and analysis of marketing performance across the full funnel—from web traffic to MQLs, SQLs, and customer conversions
• Set up and maintain analytics tools (GA4, Google Search Console, tracking scripts) to capture accurate and actionable data
• Develop dashboards and reports that provide clear visibility into performance and highlight opportunities for improvement
• Draw insights from multiple sources to guide strategic decisions and optimize ROI

Collaboration & Growth

• Work closely with marketing, sales, and product teams to ensure digital channels support business priorities
• Collaborate with external partners where needed for content creation, development, or technical tasks
• Continuously look for ways to enhance the digital infrastructure and marketing impact